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Making southerners smile the Bumbleberry way

Published: 
Saturday, August 11, 2012

Joulene Jaggernauth has given the people of south something to smile about. Her new cake and desserts shop, Bumbleberry, located in Duncan Village, San Fernando, offers a variety of delightful and sumptuous treats. The purple and brown décor of the cafe, which she says represents berries and chocolates, is welcoming and  warm. Jaggernauth says she had a love for baking and art since she was a child. She went on to pursue her passion at the Westminster College in London, where she obtained a Professional Advance Chef Diploma. However, it was only after a trip to Paris that Jaggernauth decided that this was her calling. After moving back to T&T in 2009, she worked from home for three years taking people’s orders, until she eventually found a place to rent. “I wanted to go all out,” she said. The 28-year-old says she came across the name Bumbleberry in a cookbook and loved it. “It means a mixture of berries, it is an expression of who I am, it reflects what I have been through in life, what I studied what I discovered from work, and the different places I have been to it is an assemblage here.”

 
She says she wants to get people to think outside the box and to be exposed to something different and out of the ordinary. “The recipes are an accumulation of what I learnt and some of my personal recipes of what I have created. I keep changing the desserts around so people would not get bored.” Jaggernauth says that all her ingredients are imported in order to maintain a standard and give it an exclusive taste. “There is something for everyone, whether it is sugarfree, and vegetarian, something cheaper there is a variety. “Honestly when people come in here they are surprised, they are be amazed they are usually confused by everything. I usually have to guide them. It’s a little more but you are getting something authentic and worth it.” Jaggernauth says her biggest motivation is her customers. “The comments they give me keeps me driven and keeps me wanting to do more and create more things the reaction and feedback that I get from them, knowing that I can make something that makes them happy.”

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